Micallef: A True Packaging Partner
Micallef is a leading French perfumer with a strong presence in the Middle East that annually re-launches its perfume lines. In order to successfully accomplish these re-launches, Micallef needed a true integral packaging partner that was capable of responding quickly, but also skilled enough to understand, transform and capture through packaging the brand’s concept and prestige.
Specialty Products, one of SigmaQ's subsidiary factories dedicated to the production of premium packaging, started developing the packaging for Ananda’s launch at the prestigious Paris Gallery, located in the United Arab Emirates. It started working on a sophisticated design and, in three weeks, it produced and shipped the order directly to Dubai for the product’s launch.
As a result of this successful development, Micallef was able to meet the demands of one of its most important clients. SigmaQ became its only supplier of pouches, bags and boxes, successfully covering 100% of its packaging needs.