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Customized flexibles protect freshness packaging

The flexible packaging industry must continue its evolution to meet the requirements of manufacturers and consumers. Changes in economies and the global supply chain will always be significant factors for packaging manufacturers, but so are the needs of end users and organizations that produce food and beverage , home care goods, and pet products.

This blog will discuss four current trends in the flexible packaging industry and how SigmaQ helps clients adjust to them. 

1. Nearshoring

Nearshoring is the process of relocating business operations to a nearby country, especially in preference to a more remote, or overseas, one. Currently, many US companies are transferring or planning to transfer factories to Mexico which can reduce costs by making production, travel and shipping more efficient. 

Causes of this nearshoring trend are driven by: 

  • Increasing shipping rates
  • Supply chain disruptions
  • The ability to export from Mexico to the US tariff-free
  • Pandemic-related shutdowns in China
  • Geopolitical tensions motivating companies to move production closer to their US locations

With flexible packaging plants in Mexico and El Salvador, SigmaQ is already streamlining logistic issues such as shipping and in-person QA visits, which allows cost savings and quicker time to market for customers.

2. Sustainability initiatives

As a lightweight option, flexible packaging helps manufacturers reduce energy and resource consumption when compared to other package formats . These savings are becoming increasingly important as environmental legislation and corporate sustainability initiatives influence packaging design. 

The flexible packaging industry is striving to achieve even greater heights of eco-friendliness by introducing compostable, biodegradable, and recyclable options. These varieties eliminate landfill waste, which can help companies make progress toward sustainability goals. SigmaQ has experience designing and producing recyclable flexible packaging and is researching and developing compostable packaging solutions, including rolls and stand-up pouches (doypacks).

3. Matte finish

Making your products stand out on shelves or online is a competitive process. But matte effects are a growing and impactful method of boosting shelf appeal. Matte finish (especially in combination with high-gloss) gives graphics the appearance of depth and encourages buyers to handle the product. Matte packaging also increases consumers’ flavor expectations and increases the likelihood of a purchase .

Using rotogravure and flexography printing methods, SigmaQ excels in matte finish. Our Innovation & Development team helps customers determine which type of custom printing is appropriate for their packaging based on their preferred design and product needs. This adaptability helps optimize the packaging’s appearance, driving consumer intrigue and interaction. 

4. E-commerce

It is no secret that many consumers now prefer online shopping for its safety, convenience, wide selection of products, and attractive discounts. In fact, more than 50% of millennials now favor online shopping over brick-and-mortar stores

As product delivery transforms, so must packaging. There is now a spotlight on flexible packaging on e-commerce sites, providing an effective solution for snacks, cosmetics, and pharmaceuticals. Online retailers can gain several benefits from using SigmaQ’s high-quality flexible packaging, including:

  • Customization: Seven types of flexible packaging , each with multiple modification choices, to optimize virtual shelf appeal and shelf life
  • Lightweight material to reduce shipping costs
  • Use of durable, high-barrier materials to safeguard the product’s condition and freshness 

Related: The top four features to look for in a flexible packaging supplier .

SigmaQ excels in customer service! Contact us today for a quote. 

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