For many companies in the food and beverage industry, standing out in a crowded market has always been one of their biggest challenges. One of the easiest ways to do this is through bold, creative and eye-catching packaging. It’s about creating containers that will stand out on a shelf. And for many that not only means a smart design and branded color pallets—but it means making the switch to flexible packaging solutions.
Here are a few of the many reasons why.
Flexible packaging isn’t just physically flexible and movable, it also opens up the doors for all types of different packaging styles. Some of the most common are the versatile pouches that can stand upright on shelves and are fully flexible. Pouches are great because they have airtight closures and can accommodate food, beverages and all types of different perishable items.
Extended Shelf Life
For companies in the food industry, shelf life is always of major concern when it comes to managing the bottom line. Flexible packages typically use barrier material in them that blocks out harmful UV rays from the sun that can damage the package and the contents inside. This barrier also helps protect against moisture, grease, oxygen and other contamination.
Flexible packaging isn’t just convenient for companies, but it is also convenient for customers as well. The average flexible package is lightweight, easy to carry, easy to store and even easy to open. Most flexible packages also have features like zip locks and resealable tops.
When packaging is more convenient like this, it is more attractive to customers.
The Growth of Flexible Packaging
Features like this are only encouraging more and more brands in the food and beverage sector to turn to flexible packaging options. In addition to these features, flexible packaging allows for more creativity and control for companies who want to create their very-own unique package options.
Sustainability, ease of use and food safety are already “must haves” for many companies in the food and beverage industry, and flexible packaging can help bring all of that to fruition.
If you have more questions about flexible packaging options for your company’s needs, no one knows the industry better than SigmaQ. With over 50 years of experience in packaging and displays, we know what it takes to help your brand get the food-friendly flexible packaging it needs.